Market penetration rate of absorbent incontinence products in different countries

Worldwide, the highest penetration rate of absorbent incontinence products is Japan, at 80%; North America, followed by 65%; Western Europe, 58%; other regions, only 2%; the world average is 12%; and in China is less than 1%. The huge number of elderly people in China, the ultra-low penetration rate of the absorbent incontinence products market, and the market demand to be fully awakened will create an adult incontinence product market with extraordinary potential.

Many manufacturers and international brands realized the great opportunity and broke into Chinese market, including Depends, Tena, Abena, Seni. And national brands such as COCO, Jefcare, Hengan already made the market stratege. Until now, adult diapers are accepted by more and more people. But the incontinence pads still have a long way to go, although there are many people facing light bladder control issue, they feel ashamed to wear incontinence pads or diapers. 

Now all Chinese absorbent hygiene industries are making an important work, educate them to pay attention to diet and health exercise and use incontinence products properly to improve their life quality, proceed their social communication without any worry, change the traditional concept of embarrassment. We are glad to see all hygiene industries are uniting together to educating consumers. We have full confidence the market penetration rate of incontinence products will be improved greatly in near soon.